Oregon Coast Events Calendar


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SOLV Oregon Spring Beach Cleanup
Oregon Coast Notes - News

In the beginning...

SOLV ImageActor “Iron Eyes” Cody appeared in 200 films, but he is best remembered for two public service announcements. The first of which debuted on Earth Day, 1971: In full head-dress, he is shown canoeing down an increasingly foul river. An orchestral drumbeat accompanies his journey through a blighted landscape of pollution and filth. When a bag, hurled from a car, bursts to spew garbage all over his moccasins, “Iron Eyes” slowly turns his noble face to the camera, and we see a single tear coursing down his craggy cheek.

The Ad Council partnered with Keep America Beautiful to create a powerful visual image that dramatized how litter and other forms of pollution were hurting the environment, and how every individual has the responsibility to help protect it. Created by ad agency Marstellar, Inc., the campaign used the line, "People Start Pollution. People can stop it." The ad became one of the most memorable and successful campaigns in advertising history and was named one of the top 100 advertising campaigns of the 20th Century by Ad Age Magazine.

Much later, it turned out that Iron Eyes was born Espera Oscar de Corti to Sicilian immigrants, and he had about as much Cherokee blood as Leonardo da Vinci. No matter, in 1995 he was honored by the Native American community for his portrayal of  Native Americans in Hollywood films. The impact of his 1971 “Crying Indian” public service announcements had been well received.

Watch these landmark videos: http://www.youtube.com/watch?v=DH0U2AsyoWUhttp://www.youtube.com/watch?v=862cXNfxwmE

SOLV imageMore than 2,000 letters a month poured into the Keep America Beautiful campaign from people who wanted to become involved. Oregon passed the landmark anti-litter Bottle Bill the same year.

SOLV was young then and still called Stop Oregon Litter and Vandalism. Know simply as SOLV the organization promotes 2 Oregon Beach cleanups each year.

The first all-volunteer beach cleanup in the nation was held here in Oregon in 1984. Since then, annual volunteer beach cleanups have spread to all 50 states and nearly 100 countries around the globe. In 2008, nearly 4000,000 volunteers picked up 6.8 million pounds of trash from nearly every major body of water worldwide

On Saturday March 26, 2011 - from 10AM - 1PM, Oregonians are invited to continue this home-grown tradition of twice-yearly beach cleanups along our coastline, from the Washington to California borders. This effort benefits citizens and wildlife alike, and empowers us all to take an active role in protecting our beautiful state and our coastal environment.

Marine debris damages ocean ecosystems, wildlife, and coastal economies. Trash travels with the wind and rain, which carries litter downhill into our streams and rivers and out to sea. Ocean currents circulate litter from the land and trash dumped by vessels around the Pacific Ocean and to our beaches. Some kinds of trash such as plastics may never fully "go away," but rather break down into smaller and smaller pieces. Small pieces of plastic have been found in the stomachs of fish, birds, and other wildlife, and can be fatal if they obstruct the gut. Marine debris is a global problem that generations of Oregonians have been combating locally by reducing, reusing, and recycling waste at home, and participating in statewide cleanups.

As water flows downstream towards the ocean it brings with it any trash or debris in its path. This means that the water bottle left by the side of the river or the cigarette butt put out on the sidewalk that washes into the storm drain will eventually end up in the ocean. Scientists estimate that mile after mile of the Pacific Ocean contains suspended bits of trash, and most of it is believed to be made up of plastic remnants from the world's shorelines. This trash, or marine debris, poses a serious threat to our oceans and marine life, our food supply, public health, and tourism and the economy it supports.

Due to the increased use and careless disposal of plastic and other synthetic materials, marine debris is causing increasing damage to ocean ecosystems and wildlife. Pieces of plastic have been found in the stomachs of fish, birds, and other wildlife who mistake small bits of trash for food. This can lead to internal injury, malnutrition, intestinal blockage, or starvation. Derelict nets and rope may also entangle or strangle wildlife.

For more information go to the SOLV website.