|Oregon Coast Notes|
|An Oregon Coast Tradition just got better - SOLV Beach and Riverside Cleanup September 22, 2012|
|Oregon Coast Notes - News|
From inland rivers to the coast, water connects us all. Join us statewide to clean up our beaches, rivers and lakes.
This fall, Oregonians are invited to continue the tradition of cleaning Oregon Coast beaches and make an even bigger impact by joining other SOLV volunteers along rivers, lakes and other waterways throughout Oregon and Southwest Washington.
For years, SOLV has received requests from volunteers around the state who wanted to help with a fall cleanup, and was unable to join us at the coast.
To answer these many requests SOLV will be expanding to include projects along rivers, creeks, lakes and other waterways throughout Oregon and SW Washington. This is a new way for all Oregonians to join generations of SOLV volunteers to get involved, and teach the next generation to care for the health of our local watershed and the beaches we enjoy.
By restoring waterways & cutting off trash upstream, before it reaches the beach, SOLV volunteers will be part of a statewide effort to reduce marine debris and improve inland water and ocean health.
CHECK OUT THE LINKS AT THE BOTTOM OF THIS PAGE TO JOIN A BEACH OR WATERWAY CLEANUP NEAR YOU
Local Solutions to a Global Problem
As water flows downstream toward the ocean, it brings with it any trash in its path. This means the water bottle left by the side of the river, or the cigarette butt thrown onto the sidewalk will wash eventually into the ocean. Scientists estimate that more than 5 million square miles of the Pacific Ocean is covered with trash, and most of it is believed to be small pieces of plastic from the world's shorelines. Whether from river shores or coastal beaches, trash and plastic debris is increasingly damaging our ecosystems. Fish, birds, and marine mammals often mistake small bits of plastic or cigarette butts for food, and can die of strangulation and starvation.
By removing trash upstream before it reaches the beach, SOLV volunteers can take action to benefit their local waterways, and at the same time, address a very global problem. For more information and resources about plastics and litter and marine debris visit SOLV's litter and marine debris information pages.
Thousands of Oregonians have taken action to improve the environmental health of the coastline and ocean each spring and fall by turning out to clean and preserve the state's public beaches. SOLV is proud to be a leader in the clean beach movement that began in 1984 in Oregon. Since then, nearly 190,000 SOLV volunteers have removed over 1250 tons of trash and marine debris from the Oregon coastline.
In the beginning...
Actor "Iron Eyes" Cody appeared in 200 films, but he is best remembered for two public service announcements. The first of which debuted on Earth Day, 1971: In full head-dress, he is shown canoeing down an increasingly foul river. An orchestral drumbeat accompanies his journey through a blighted landscape of pollution and filth. When a bag, hurled from a car, bursts to spew garbage all over his moccasins, "Iron Eyes" slowly turns his noble face to the camera, and we see a single tear coursing down his craggy cheek.
The Ad Council partnered with Keep America Beautiful to create a powerful visual image that dramatized how litter and other forms of pollution were hurting the environment, and how every individual has the responsibility to help protect it. Created by ad agency Marstellar, Inc., the campaign used the line, "People Start Pollution. People can stop it." The ad became one of the most memorable and successful campaigns in advertising history and was named one of the top 100 advertising campaigns of the 20th Century by Ad Age Magazine.
Much later, it turned out that Iron Eyes was born Espera Oscar de Corti to Sicilian immigrants, and he had about as much Cherokee blood as Leonardo da Vinci. No matter, in 1995 he was honored by the Native American community for his portrayal of Native Americans in Hollywood films. The impact of his 1971 "Crying Indian" public service announcements had been well received.
More than 2,000 letters a month poured into the Keep America Beautiful campaign from people who wanted to become involved. Oregon passed the landmark anti-litter Bottle Bill the same year.
SOLV was young then and still called Stop Oregon Litter and Vandalism.
The first all-volunteer beach cleanup in the nation was held here in Oregon in 1984. Since then, annual volunteer beach cleanups have spread to all 50 states and nearly 100 countries around the globe. In 2008, nearly 4000,000 volunteers picked up 6.8 million pounds of trash from nearly every major body of water worldwide.
Continue the tradition
Continue the tradition of cleaning Oregon Coast beaches and make an even bigger impact by joining other SOLV volunteers along rivers, lakes and other waterways throughout Oregon and Southwest Washington.
For more information go to the SOLV website.