The Florence area was originally inhabited by the Siuslaw tribe of Native Americans and is located on the Oregon Coast at the mouth of the Siuslaw River about the same latitude as Eugene, Oregon. Florence is approximately midway between the other major central Oregon coastal cities of Newport and Coos Bay.
One tradition states the city was named for state senator A. B. Florence, who represented Lane County from 1858 – 1860; another is that Florence was named for a French vessel that was wrecked at the mouth of the Siuslaw River on February 17, 1875. Whichever is tru Florence is surrounded by some of the world’s largest dunes, 15 freshwater lakes, the Siuslaw River, one of America’s most dramatic coastlines and the most photographed bridge in Oregon - The Siuslaw Bridge.